NNiket Anand

— Product & Growth Leader · 15+ Years

Building Products.Solving Problems.

I solve customer needs and business problems through product — across D2C, e-commerce, omnichannel, Q-commerce and AI. From 0→1 at startups to scaling millions of users at Samsung, OYO and Dealshare.

View My Work →Let's Talk
15+
Years Experience
8
Industries
10M+
Users Impacted
4×
Teams Built 0→1
Niket Anand

Niket Anand

15+ yrs · Product & Growth

Product ManagementGrowthCustomer ExperienceConversion OptimisationArtificial IntelligenceDigital MarketingQuick CommerceGroceryOmnichannelD2C · E-commerce0 → 1

About

Data-Driven.
Customer-Obsessed.
AI-First.

I'm a senior product leader with 15+ years building consumer products at scale — from 0→1 startups to unicorns (OYO, Dealshare) and MNCs (Samsung, Tata).

My edge is combining product rigour with growth discipline — I think in funnels, cohorts, and RICE scores, but stay close to the customer.

I've built and led teams across product, growth, and design. I hire for ownership, build for scale, and measure everything that matters.

📐
Product Rigour
RICE prioritization, OKR-driven roadmaps, A/B tested launches. No feature ships without a hypothesis and a success metric.
📈
Growth & Retention
Funnel optimization, lifecycle marketing, cohort analysis. CPI, CPO, ROAS, DAU, MAU, M0→M1 retention.
🤖
AI-Powered Execution
Actively building with Claude, ChatGPT, Gemini and Lovable. Shipped AI PoCs including Price Guarantee and Store Scout.
🏗️
0→1 Builder
Pre-launch team at IBO, StarQuik, Tolexo, RedQuanta. Comfortable with ambiguity, fast at finding signal.

Domain Expertise

Industries I've Worked In

🛒
Quick Commerce
Dealshare · StarQuik
📱
Consumer Electronics
Samsung D2C · Store+
🏗️
Retail & Omnichannel
IBO · Samsung BKC
✈️
Travel & Hospitality
OYO Rooms
🏪
B2B Marketplace
Tolexo.com
🏠
Real Estate
Makaan.com
🤖
AI Products
Price Guarantee · Store Scout
⚙️
SaaS & Consulting
RedQuanta · Infosys

Case Studies

Products Built

Key products, features, and platforms I've owned — filter by company. Click any card to read the full case study.

Career

Experience

15+ years across startups, unicorns, and MNCs — always owning the product, always shipping.

Press & Recognition

Public Mentions

Samsung
Dealshare
OYO Rooms
Tata StarQuik
IBO Wholesale
Tolexo
Economic Times
WebEngage
MoEngage
Infosys
Samsung
Dealshare
OYO Rooms
Tata StarQuik
IBO Wholesale
Tolexo
Economic Times
WebEngage
MoEngage
Infosys
Economic Times — Retail Webinar

Online Retailing — Industry Expert Panel

Featured speaker at Economic Times' Online Retailing webinar, sharing perspectives on retail innovation, omnichannel growth, and the future of digital commerce in India.

View Webinar →
WebEngage Case Study — Tata StarQuik

How StarQuik Increased New User Purchases by 2,400%

In-depth case study on the growth and retention strategies at StarQuik (Tata) — lifecycle marketing, conversion optimisation, and how targeted campaigns drove massive new-user purchase growth.

Read Case Study →
MoEngage — Video Feature

Niket Anand on Product-Led Growth at IBO Wholesale

Hear directly from Niket as Director of Product Management at IBO Wholesale on building product culture, driving growth, and what it takes to build an omnichannel brand from scratch.

Watch Video →

Recognition

Awards & Certifications

🏆
Star Performer — Q4
Samsung Electronics · Product Team award for the successful launch and GTM of the D2C Shop SDK, debuting during the Diwali sale season.
⭐
Value Creator Award — FY 20-21
Samsung Electronics · Organisation-wide recognition for sustained value creation across the D2C and My Galaxy monetisation initiatives.
📜
Certified Scrum Master
Formal agile certification. Led sprint-based product development across StarQuik, Tolexo, and IBO — building high-cadence shipping cultures from scratch.
🎯
Green Belt — Six Sigma
Applied process improvement and data-driven problem-solving methodology across operations and fulfilment product work at StarQuik and Tolexo.

Academic Background

Education

WBS
PGDM — Operations & IT
Prin. L.N. Welingkar Institute of Management · 2009–2011
GGS
B.Tech — Information Technology
Guru Gobind Singh Indraprastha University · 2005–2009

Core Skills & Tools

Product ManagementGrowth & CRMD2C & E-commerceOmnichannelJIRAGoogle AnalyticsAdobe AnalyticsFirebaseSEO / ASO / SEMPlay Store & App StoreWMS & LogisticsOffline Retail / POSClaude / ChatGPTLovablePrompt EngineeringOKR & Roadmap Planning

Get in Touch

Let's build
something great.

If you're building something interesting in consumer tech, AI, or commerce — or just want to exchange notes on product, reach out.

✉niket.anand1@gmail.cominlinkedin.com/in/niketanand☏+91 83779 42442